Rationalising a manufacturer’s trade mark portfolio
An established manufacturer was paying to renew marks it no longer used, while its newer export brands were unprotected in key markets.
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A research institute wanted more of its work to reach industry, but had no consistent way to capture, assess or license inventions.
Researchers were producing commercially interesting results, but disclosures were ad hoc, publication sometimes came before protection, and each industry agreement was negotiated from scratch.
The institute now has a consistent route from discovery to industry partnership, with researchers clear on when to talk to the technology transfer team and partners receiving familiar, workable terms.
An established manufacturer was paying to renew marks it no longer used, while its newer export brands were unprotected in key markets.
Read case studyAhead of a seed round, a device startup needed confidence that it actually owned the IP it was presenting to investors.
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